hi, i'm eugenie

Here's my story:

Eugenie McLellan is a graphic designer with a whimsical, yet refined aesthetic. Eugenie’s custom-designed offerings include wedding invitation suites, save the dates, party invitations, personal and professional stationery, and an array of paper accessories ranging from notepads to table numbers.

A photographer turned graphic designer, Eugenie studied graphic design at Loyola University in New Orleans and worked at Scriptura for five years, where she developed a deep love and reverence for stationery—a beautiful Old World practice still used in a modern-day context. Eugenie’s expertise in the art of traditional stationery allows her to create classic designs with a contemporary twist, conveyed through custom typography, theme, vintage artwork, and hand-illustration.

Having been born, raised, and educated in New Orleans, Eugenie’s work speaks to the energy, voice, and traditions of a complex and wonderful city while additionally celebrating the beauty of it’s natural surroundings.

how we got here

Switched my major from photography to graphic design because I couldn’t stop dreaming about typography 
Fell in love with stationery and started interning at a stationery shop 
Graduated from college and began working as a full time stationer 
Started my freelance company 
Left my nine to five job to pursue real estate with my now hubby and a career as a logo designer 
Got married and fell back in love with stationery 
Launched Heron Paperie 


a little extra about me

My favorite materials are:

The adobe creative suite and all my beautiful swatch books

I can’t live without:

The trinity: coffee, chocolate and red wine. And dogs 

My prized possession is:

My ever growing collection of fonts and vintage artwork

My biggest pet peeve is:

When my client’s don’t read and spell check their proofs! 

My dog's name is:

Freddie the Min Pin Doxie 

I would love to live in:

A cottage on the bayou or an Italian villa. Depends on the day!